Ira is a visual communication designer and a Creative Director based in Berlin. These days she leads design in an internal brand studio of Protocol Labs — Cycle, helping courageous Web3 founders win hearts and minds of early adopters through the power of aesthetics and emotion-driven design.

Before Protocol Labs, she spent 13 years turning products of all shapes and sizes into brands that stand out and resonate: from digital transformation projects for worldwide retail brands to software design for German and Nordic fintech, to — since 2018 — pioneers of the decentralized web.

In addition to her work at Protocol Labs, she organizes DWebDesign meetups in Berlin and gives workshops on brand design at Web3-focused hackathons.